A significant 60 square meters retail space located in the new cultural-retail destination K11 MUSEA, in a space that perfectly summarize the identity of the brand and represents yet another key step forward in the history of Sergio Rossi. Following the distinctive mood of K11 MUSEA the Sergio Rossi store concept had been revisited merging the iconic elements of the store with iconic elements of the Living Heritage archive located at the factory in San Mauro Pascoli. Elegance, femininity, and craftsmanship merge and blend into the design of the Sergio Rossi brand new store. The designs are inspired by cultivated and ironic femininity with a contemporary allure, carpets and wall interiors create a dynamic and sophisticated backdrop. Light grey color walls recalling con-crete; the decorative elastic bands, here in a new feminine rose shade, revive the Living Heritage and create a playful see-through effect.

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